Know More Prep / AI meeting preparation

Know the person, the company, and the industry. Before you say hello.

KMP / WATCH 70 SEC

Know More Prep is the AI tool that briefs you before every meeting. The person across the table, the company they work for, the industry they answer to. Sourced, cited, and ready in minutes. Never wing a meeting again.

No credit card required / Built by Sam Richter, CSP, CPAE / 1.5M+ professionals trained
Person Intel Company Intel Industry Intel Sourced & Cited Ready in Minutes

Walk in already prepared

The sweetest sound in any language is the sound of someone’s name.
Dale Carnegie / How to Win Friends and Influence People Modern Day Dale Carnegie / Know More Prep

The people you meet don’t need a relationship with you. They need you to be relevant. They need you to understand them. Their goals. Their pressures. Their care-abouts. And they need it before you walk in the room or join the call. Know More Prep is the AI tool that delivers that understanding for every meeting, every time.

In the age of AI, authenticity wins.

AI made fake personalization free. You know the emails. A bot skims a LinkedIn profile, grabs one detail, and wraps it in a template. You can tell in a second that no human did the work, and it lands in the trash.

Here is the shift almost everyone is missing: when shortcuts get that cheap, doing the real work becomes the advantage. Most companies can deliver the big thing, the product, the solution. That is table stakes. What separates you now, whether you are in manufacturing or financial services, is being relevant, genuine, and authentic.

That means asking great questions. Not surface-level questions anyone could ask, but the kind that prove you did your homework and that you actually care. That is what earns the meeting, the trust, and the deal.

Know More Prep is how you do that homework, for every meeting, in minutes instead of hours.

The fake version

“Saw you went to State and love the Vikings, thought I’d reach out about our synergistic solution...”

Deleted in 2 seconds
The real version

“I saw the new compliance rules hitting your sector next quarter. How is your team thinking about the reporting burden, and is that even the right thing to be worried about?”

Earns a real conversation

Not a search box. A briefing engine.

It IS

A focused intel tool for the meetings that matter.

Point it at a person, a company, or an industry. Know More Prep runs the research across the live web, summarizes what counts, and cites every source. You get briefings you can read in minutes and trust in the room.

It is NOT

A pile of search tabs and guesswork.

No twelve open tabs the night before. No skimming a LinkedIn profile and hoping. No walking in cold and improvising. Prep does the digging, so you spend your time on the conversation, not the cramming.

Most people show up having read a bio. You show up knowing what they care about.

Three steps. Fully prepared.

Find

Name the person or company

Search people at any company by function and seniority, or pull up a company by name, industry, or site. Start with whoever you are about to meet.

Analyze

Run the three lenses

Personal, company, and industry analysis run against credible public sources. The tool reads, summarizes, and cites, so nothing is fabricated.

Walk in ready

Read your briefings

A clear picture of who you are meeting, what their company is dealing with, and where their industry is headed. Read it in minutes. Use it for years.

Three lenses on every meeting.

Every tool in Know More Prep produces its own briefing across three lenses: the person, the company, the industry. Each is sourced from credible publications and cited inline.

04.1 / Person Intel

Understand the human before you meet them.

Find the one person you need at any company by function and seniority, then get their contact information: email, and where available, phone and address. Not a list of ten thousand names to wade through. The right person, with a way to reach them.

Then go deeper. Personal Analysis runs tens of thousands of public data points through a model that predicts a person’s core values, decision-making style, and how they want to be communicated with. You learn the words to use and the words to avoid, before you ever open your mouth.

  • Find one person by function and seniority
  • Get their email and contact information
  • Personal analysis: values and decision style
  • Communication preferences: what to say, what to avoid
person_intel.kmp
Personal Analysis including values, ways to communicate, and more.
04.2 / Company Intel

Know what the company is actually dealing with and what they care about.

Company Analysis surfaces strategic initiatives, a working SWOT, recent moves, and guidance on how to approach them. Company Search finds organizations by employee size, revenue, industry, location, and many more criteria. And Site Search mines a company’s own website for the details that matter, including the pages buried beneath the navigation.

You walk in understanding their priorities, not just their logo.

  • Company analysis: initiatives, SWOT, approach guidance
  • Company search by size, revenue, industry, location, and more
  • Site search across hidden pages and hosted documents
  • Every claim cited inline, never fabricated
company_intel.kmp
Company Analysis including customers, competitors, SWOT, and more.
04.3 / Industry Intel

Speak to the forces and changes shaping their world.

Industry Analysis lays out the trends, regulations, pressures, and market forecast for the sector your counterpart operates in. A dedicated News Search engine pulls recent, relevant coverage. A separate Report Search engine finds the deeper research, filings, and analyst documents behind the headlines.

You sound like someone who understands their business, because you do.

  • Industry analysis: trends, regulation, forecast
  • News search engine: recent, relevant coverage
  • Report search engine: filings, research, analyst documents
  • Filter by time, keyword, and source
industry_intel.kmp
Industry Analysis including opportunities, challenges, and more

Most tools give you data. We give you briefings.

A chatbot hands you a blank box. A search engine hands you links. A database hands you a contact record. Know More Prep hands you prepared briefings: on the person, the company, and the industry, each with what it means and how to use it. And it costs a fraction of the rest.

Capability Know More Prep AI chatbotsChatGPT, Gemini Search enginesGoogle, LinkedIn Personality toolsCrystal, Humantic Contact databasesZoomInfo, Apollo
What you get back Prepared briefings A blank box to prompt A page of links A personality readout A contact record
Built for Preparing for the meeting Anything and everything General searching Reading one person Building lists
Person insight Values, decision style, what to say Only if you know how to ask Piece it together yourself Yes Title, email, phone
Company insight Initiatives, SWOT, how to approach Generic, often outdated Scattered across results No Firmographics, tech stack
Industry context Trends, pressures, forecast Generic, often outdated Research it yourself No No
Contact info for the one person Yes No Piece it together No Yes, by the list
Site & document search Hidden pages, PDFs, files No Surface pages only No No
News & report search engines Yes No Manual searching No Intent signals only
Sources cited Yes Sometimes You are the source No No
Helps you ask better questions Yes Only if you know how to ask No Partly No
Built for sales by sales experts Yes No No Partly Partly
Time to ready Minutes An hour of prompting An hour of tabs Minutes, one person Fast, but just data
Starting price $39/mo $20/mo Free, plus your time $49 to $200/mo $49 to $15,000+/mo to /yr

The least expensive option, with the most complete briefings. Databases help you find more people. Know More Prep helps you understand the one in front of you.

/ Trusted at

Sam Richter has trained teams at Fortune 500 brands across every major industry.

3M
General Dynamics
Travelers
Skanska
Chubb
Toyota
Ricoh
MetLife
SITE
Omron
Purolator
Empire Life
Bell
Hisco

The results speak first.

The results you can expect when using Know More Prep.

We immediately used Sam’s tools and methods. It gave us a HUGE edge and lots of confidence. The result: we landed a $4 million dollar account, with more to come.
A. Parr, CFP
Managing Director, Investments / Major Brokerage Firm
I found inside information about a very important prospect that directly led to me landing a $400,000 commitment. It is today’s success secret for anyone in business development, sales, and fundraising.
J. Mandel
Executive Director / Sholom Foundation
I walk into meetings already understanding the person, their company, and what is happening in their industry. The conversations are completely different. People can tell I did the work.
R. Effer
Vice President / Financial Services
The highest ROI I have ever gotten from a tool. It puts me in a position to ask better questions and apply what I learn immediately. Simply outstanding.
K. Heerdegen
President and CEO / The Northstar Group

Simple pricing. Serious prep.

Lifetime price lock. All future upgrades included. Cancel anytime, no contracts.

Free 2-day trial / No credit card required

See what it says about you.

Run a Personal Analysis on yourself and a Company Analysis on your organization, then explore every other Know More Prep tool. See exactly what your prospects could know about you, and what you could know about them.

Start Your Free Trial Full access. 2 days. No card.
Plan 01 / Individual

Individual

$39 / month
or $390 / year, save $78
Best for Solo reps, advisors, consultants, and anyone who preps their own meetings.
  • Full meeting-prep toolkit, one user
  • Person, company, and industry intel
  • Find a person, plus their contact info
  • Company, site, news, and report search
  • Sourced and cited briefings
  • Lifetime price lock
  • Cancel anytime, no contracts
Plan 02 / Team

Team

$99 / month
or $990 / year, up to 5 seats
Best for Client-facing teams who all walk into meetings: sales, CS, account management, fundraising.
  • Everything in Individual, for up to 5 people
  • Shared access across the team
  • Admin seat management
  • Virtual onboarding for the group
  • Priority support
  • Lifetime price lock
  • Cancel anytime, no contracts
Plan 03 / Enterprise

Enterprise

Custom
Volume seats, billed to fit
Best for Larger organizations rolling out meeting prep across many teams or locations.
  • Everything in Team, at scale
  • Volume seat licensing
  • Admin user management and reporting
  • Onboarding and as-needed training
  • Dedicated point of contact
  • Lifetime price lock
  • Flexible billing
Lifetime price lock on every plan / All future upgrades included / Cancel anytime, no contracts

Questions, answered.

Know More Prep is an AI meeting-preparation tool. Before any meeting, it briefs you on three things: the person across the table, the company they work for, and the industry they operate in.

Every briefing is sourced from credible publications and cited inline, so you walk in already understanding what your counterpart cares about.

Two self-serve plans plus enterprise. Individual is $39 / month or $390 / year for one user. Team is $99 / month or $990 / year for up to 5 seats. Enterprise is custom pricing for larger teams with admin controls and onboarding.

Every plan includes a lifetime price lock. Cancel anytime, no contracts. Not sure yet? Start with a free 2-day trial, no credit card required.

Yes. You can try Know More Prep free for 2 days with full access to every tool, and no credit card is required. A good first run: do a Personal Analysis on yourself and a Company Analysis on your organization, then explore the rest. You will see exactly what your prospects could know about you, and what you could know about them.

When the 2 days end, access simply stops. Nothing is charged, because we never took a card. If Know More Prep earned a place in your routine, pick a plan and keep going at the lifetime-locked rate.

You can, if you enjoy doing the work yourself. A general AI chatbot is a blank box. You still have to know exactly what to ask, write the prompts, chase down current and credible sources, and verify what comes back, for the person, the company, and the industry, every single time. Most people do not have an hour to spend prompting before each meeting, and most do not get great results when they try.

Know More Prep gives you finished briefings. The prompts, the research workflow, and the structure are already built in, designed by people who research and sell for a living. You enter a name or a company and get sourced, organized briefings in minutes, not a blank cursor and a guess. Think of it as the difference between a bag of flour and a fresh loaf of bread.

Know More Prep searches the live web and credible publications, then uses AI to read, summarize, and cite what it finds. Briefings point back to their sources so you can see where an insight came from and dig deeper when it matters.

Site Search mines a single company’s own website far more deeply than a normal search. Instead of returning the polished pages you reach from the main menu, it digs into the pages that are not linked from the navigation at all, the quiet corners most visitors never find, and you can search them by specific words and phrases.

It also hunts for the documents a company hosts on its own site: PDFs, PowerPoint decks, spreadsheets, and more. That is often where the real detail lives, a pricing sheet, a capabilities deck, a board presentation, a technical spec. It is a remarkably thorough way to uncover the specific details that turn a good conversation into an unforgettable one.

No, and any tool that tells you otherwise is not being honest. Know More Prep is built on generative AI, and generative AI systems can hallucinate. We have engineered the tools to reduce that as much as possible, but the system will sometimes confuse two people with the same name or surface a detail that is not quite right.

That is exactly why you use Know More Prep to prepare, not to state facts. The goal is not to walk in and recite data. The goal is to walk in understanding the person, their company, and their industry well enough to ask better questions, the kind that show you did your homework and that you care. Use what you find as a starting point for a real conversation, and confirm anything critical before you rely on it.

Anyone who walks into meetings where being prepared matters: sales reps, account managers, customer success teams, consultants, fundraisers, recruiters, financial advisors, and executives.

If you meet people you want to understand before the conversation starts, Prep is for you.

No. Every plan includes a lifetime price lock. As long as your subscription stays active, the rate you sign up at is the rate you keep, even if published pricing rises later. All future upgrades are included at no extra cost.

Know More Prep is part of the Know More University family of digital and sales intelligence tools. The app lives on the Know More University platform, and your login is the same account you use across the ecosystem.

It is one of a connected set of tools built by Sam Richter and SBR Worldwide to help you research, prepare, and sell with relevance. You can see the full family at sbrworldwide.com.

Know More Prep was created by Sam Richter and SBR Worldwide, the team behind the Know More! sales methodology and Know More University. Sam is a generative AI and sales intelligence expert and the creator of the Know More! approach to research and preparation, which has been taught to more than 1.5 million professionals worldwide.

The tool packages that proven preparation process into software: the same person, company, and industry research workflow, automated with AI and grounded in credible public sources. It is part of a connected family of digital and sales intelligence tools at SBR Worldwide, built and maintained by the same team. The point is not the pedigree. The point is that the method works, and now it runs in minutes before every meeting.

/ Get Started

Stop winging it.
Start knowing more.

Free 2-day trial, no credit card required. Lifetime price lock. Cancel anytime, no contracts.